Should governments set limits for the amount of street ads?
I believe that the government should not limit the amount of street ads that are allowed. I think the government should promote economic growth, especially amongst small businesses. Advertising is a key component to increasing growth, and business growth stimulates the economy. There are numerous businesses that depend on street advertising, and there are many more that will do it in the future. The primary reasons I believe that the government should not limit the amount of street ads is because it stimulates growth, tax revenues can be earned, and helps businesses create brand recognition.
Businesses are challenged with increasing their growth, and continuously try to find competitive advantages that will give them the edge with their customers. Most businesses are rely on some form of advertising to increase their brand recognition. There are several benefits of outdoor advertising for businesses, and outdoor advertising has to be considered part of any major media campaign. Lafky and Darrow (1986) posited businesses benefit from outdoor advertising because of the size and visibility, it works 24 hours a day with the constant repetition of the message, and the low cost of circulation on a per thousand basis. If the government were to limit the amount of street advertising, it would limit the amount of opportunities for businesses to reach their target market, therefore hindering the growth.
Advertising produces revenues, and this is an opportunity for local, state, and the federal government to generate tax revenues. Some local communities struggle to maintain their municipalities, and depend on taxes to from local residents and businesses to generate revenue for the city. If the government increases the amount of street advertising allowed, local and state governments could charge businesses not only for advertising on their land, but also charge them taxes. More tax revenues may help cities that are already struggling with their budget.
Lastly, increased commerce increases businesses brand recognition. Most marketing campaigns aim to create brand recognition in some way. Daria (2015) suggested outdoor advertising is most effective when the ads are placed in locations frequented by target customers, and consumers cannot help but run across them during the course of their daily lives. Brand recognition is a key component to businesses creating a competitive advantage. By allowing more street advertising businesses will have the opportunity to create brand recognition.
In conclusion, I strongly feel that the government should not decrease the amount of street advertising. In fact, I believe the government should allow more street advertising, and create programs that will help small businesses become involved in street advertising. In creasing the amount of street advertising will stimulate business and economic growth, generate tax revenues for local, state, and the federal government, and help businesses to create brand recognition to sustain competitive advantages.
References
Dari, I. (2015). Outdoor advertising: SA getting street smart. Academic Once File. Retrieved from http://go.galegroup.com.ezproxy.liberty.edu:2048/ps/ido?id=GALE%7CA4266800v
Lafky, V., & Darrow, C. (1986). Advertising takes the streets. La Crosse City Business, 4(8), 8. Retrieved from http://search.proquest.com/docview/214392646?accountid=12085
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