“The Real Walmart” Marketing Campaign and Its Effectiveness on Sales
Marketing is an important part of any business and there are multiple ways to do it and multiple audiences to appeal to. Walmart is one of the leading industries in the United States having over 10,000 stores combined in the U.S and 26 other countries. Their main goal is to save customers money so they can live better. Walmart spent 1.8 billion dollars in advertising in 2013 and their sales prove it was worth it.
In 2013, Walmart launched “The Real Walmart” marketing campaign that showcased real Walmart customers and the fact they saved money by shopping at Walmart. The ads were said to “make a broader and more comprehensive argument for the tremendous net positive that Walmart remains for the American economy” (Buss, 2013). No matter how the economy fluctuates, shoppers can always count of Walmart to get their shopping needs at low prices. One ad is an account of real Walmart shoppers each stating what they did for a living and a few stating how they were going to spend the money they saved by shopping at Walmart. A variety of people shop at the store and all save money because that is what Walmart aims for. They help the world “save money and live better.” The marketing campaign sounds great. Real people, real lives, real careers all saving money, but does that really promote others to shop at the Walmart stores?
Walmart’s marketing efforts are effective when it comes to their sales revenue. The Wal-Mart Stores Inc website states in their 2014 fiscal year, Walmart’s net profit increased by 1.6%, their membership numbers increased by 5.6%, and their total revenue sum increased by 1.6%. Let’s not forget just one year prior to these boosted numbers “The Real Walmart” campaign was launched. The launching of the campaign followed by increased numbers in sales show that “The Real Walmart” campaign was effective in attracting the attention of future customers and making them feel they have a right to shop at Walmart with the rest of America and will saving money doing it. And that’s exactly what people started doing while raising sales transactions for Walmart.
“The Real Walmart” marketing campaign was a successful advertising operation for Walmart by proof of their sales just after the campaigned launched. It focused on real people who shopped and saved at Walmart and captivated others to do the same.
You’ve read a marketing essay sample that demonstrates how an academic paper should be written. However if you can’t handle essay writing, get help from WriteMyPapersOnline. With our help, you can forget about your worries as our writers are professionals in academic writing. All you have to do is to place an order on our site including all your requirements and setting the deadline.