How Pinterest can be used to promote an online store?
Pinterest – A new way of marketing your online shop
Pinterest is one of the upcoming social media websites, using Pins (Pictures) that can be shared. Using pictures to promote a business is not new, but the aspect of being able to share it fast and easy over the internet makes this an intriguing new tool for marketing a business, especially an online business (Loren & Swiderski, 2012).
There are many ways to use Pinterest. One of them could be to integrate Pinterest very obviously in the businesses’ sales activities, for example by pinning coupons that appeal to the style of a Pinterest user (Hayden, 2012). This could push the reach of your online-shop by attracting new customers with special offers, a well-known practice, just applied on the special environment of Pinterest.
There are a lot of traditional ways of offering something to the potential customers that can be applied to Pinterest. Another possible way of promoting a business is by inspiring people and giving them a meaningful reason to share the picture. This may be harder, but can be quite successful if done right (Loren & Swiderski, 2012). According to Loren & Swiderski, President Obama’s online campaign is a good example of how people share in social media what they believe in and what they consider worth sharing.
Of course, as the second way of promoting a business may be more successful, but is harder to implement, it should be taken caution, good preparation and targeting as well as a solid strategy before execution. The first one might be the better choice for starters, to get comfortable with the platform and develop a good intuition about how it works.
References
Hayden, B. (2012). Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. Hoboken: John Wiley & Sons.
Loren, J., & Swiderski, E. (2012). Pinterest for Business. Indianapolis: Que Publishing.
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