Speak about the interrelation between the amount of money spent at the mall and the weather.
Weather patterns dictate how people spend their free time. On days when the weather is nicer, people can be found outside enjoying the weather, often engaging in outdoor activities such as hiking and exercising. When there tends to be an occasional snowstorm or summer thunderstorm, people find solace in spending time at home as the weather rages on. One thing, however, that doesn’t change with the weather is the amount of money that people spend at the mall, regardless of how good or bad the weather is. Ultimately, weather can impact how and why people spend money.
In May of 2015, shortly after a bout of bad winter weather nationwide, the Department of Commerce reported that retail spending was up 1.2% from projected numbers (USA Today, 2015). Malls offer consumers a plethora of activities; from shopping in their favorite stores, to partaking in their favorite meals and desserts, consumers can certainly find many things to spend their money on. As these activities are typically housed indoors, the risk inherent in partaking in outdoor activities is virtually non-existent.
There has been considerable research done in the past few years to show that weather does have an often quantifiable effect on a person’s mood (Huffington Post, 2014). Seasonal Affective Disorder, a mental health disorder, has emerged out of this research. People cope differently with fluctuations in their mood; some people shop when they are sad, and others do so when they are happy. Thus, the weather’s affect on mood may explain fluctuations in consumer spending.
Weather is a powerful driving force in our society. It shapes people’s travel patterns, recreational activities, and spending habits. Although it is difficult to establish a positive or negative correlation between weather and consumerism, it can be evidenced from the above articles that weather patterns can dictate the how, when, and where of consumerism.
References
Davidson, P. (2015, June 11). Consumers are spending more freely. USA Today. Retrieved September 11, 2015, from http://www.usatoday.com
Gregoire, C. (2014, January 25). The Surprising Ways The Weather Affects Your Health And Well-Being. Huffington Post. Retrieved September 12, 2015, from http://www.huffingtonpost.com/2014/01/14/climate-health_n_4568505.html/story/money/2015/06/11/retail-spending-may/71043296/
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