Marketing In Clothing Industry
Marketing is the difference between the success or failure of a company. In the fashion industry, not only do your clothes have to stand out, but your marketing strategies do as well. With so many clothing options on the racks and online, there are countless brands in which to choose from. In order for yours to be the best choice for customers and clients, you have to spread awareness.
The Internet is the best means for marketing in the clothing industry. Fashion houses big and small should create a website that includes the company’s background, high-resolution images, and an online store. This site should be as clean and visually appealing as possible. Optimize it for mobile users as well, since the majority of customers will surely use their smartphones, tablets, and other mobile devices to access your site.
Social media is another crucial method to your fashion marketing plan. Sign up for accounts on Facebook, LinkedIn, Twitter, Google +, and the like, and post on these often. You may want to consider hiring a contract writer to compile regular blog posts about fashion trends and events that your company hosts, such as fashion shows. You can share your posts through your social media accounts, bringing traffic back to your website.
Besides attracting extra traffic, these links also increase your search engine optimization or SEO. This dictates where your website will appear in the results page when a customer searches for a company like yours. The better your SEO, the higher the chances of your brand appearing on the first few results when using Google or other search engines.
A good marketing plan increases company visibility, draws in more customers, and increases revenue. A new clothing brand shouldn’t hesitate to begin marketing to expand its reach.
Reynolds, M. (n.d.). Creative Marketing Strategies for the Fashion Industry. Retrieved May 10, 2015, from http://smallbusiness.chron.com/creative-marketing-strategies-fashion-industry-67393.html
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